Industry
Real Estate
Challenge
Starting out in real estate, Scott struggled to find cost-effective ways to promote himself locally and stand out in a crowded market. His early efforts - like door knocking and letterbox drops - lacked the consistent visibility needed to build strong brand recognition in the community.
Results
He’s now ranked as the number 1 agent in Yandina on realestate.com.au, thanks to a well-rounded local marketing strategy. The consistent visibility from the community notice board signage has helped keep him front of mind in the community.
If you go to realestate.com.au, click on agents and type in Yandina, you’ll see I’m the number 1 agent in the area. The adverts I’ve got at the Yandina IGA and the Friendly Grocer at Nambour Heights are a key part of that.
About Scott
Scott has been working in real estate for four years, focusing primarily on the Yandina and Nambour Heights areas. With a strong local connection, he quickly rose through the ranks after joining RE/MAX Property Sales. His recent success includes becoming the number 1 ranked agent in Yandina.The Challenge
Like many agents starting out, he found self-promotion to be a challenge. “I was a bit lost as to what would work and what would attract the right attention, what would be the best value,” he said. Early efforts relied heavily on door knocking and letterbox drops - useful, but not enough to establish a consistent presence in the community.
Discovering Notice Board Systems
While shopping at the Yandina IGA, he noticed a community notice board featuring a real estate agency that wasn’t even local to the area. That sparked an idea. “If they can put a sign up here and they’re not even prevalent in the area, then surely I can find some benefit too,” he said.
That was the beginning of his relationship with Notice Board Systems. He recognised the value of a permanent, visible fixture in a location with high foot traffic, without the high costs of billboards.
“The boards are always positioned in such a way that gets really good foot traffic, and it’s just easily noticeable - which I find works better.”
The Results
Since beginning to advertise on the community notice board, he’s seen strong results - climbing to the number 1 agent on realestate.com.au in Yandina!
He credits this to a consistent presence in key local spots. “Local area marketing is a puzzle, and all the pieces come together to make sure that I’m front of mind for everybody,” he explained. “I definitely think that the sign I’ve got at the Yandina IGA and the Friendly Grocer at Nambour Heights are a key part of that.”
Scott's Advice for Advertisers
The key, he says, is consistency and variety. “It doesn’t cost much to change it up a little bit, and if you do that every three to six months, just to keep it fresh, it will draw extra attention,” he said. He plans to change his current advert - which features a simple call to action - to something more personal, like a photo of him with his daughter (see below). “Try something generic, try something informative, try something fun and silly. Change it up every now and again.”
Final Thoughts
For this agent, success didn’t come from a single channel - it came from being present, consistent, and strategic across multiple touchpoints. “If you can be seen in three different locations in a single day, even if it’s just in peripheral vision, it’s a subliminal reinforcement in people’s minds that you exist.”