Industry
Legal & Accounting
Challenge
Before advertising locally, Lisa was investing heavily in SEO and online marketing but attracting overseas or interstate enquiries rather than reaching locals. This made it difficult to build a reliable, community-based client base and resulted in high marketing costs with limited relevance.
Results
Since advertising with NBS, Lisa has seen a significant increase in local enquiries and referrals. Not only are more clients based nearby, but many now refer their friends and family - helping grow a trusted, community-driven business.
I remember thinking - I could either spend all this money on SEO and internet and reach all the scammers, or I could think local, and be there for local clients when they need me.
About Lisa
Lisa Dixon is a qualified lawyer and accountant with over 25 years of experience spanning finance, law, and business operations. She holds a Bachelor of Commerce, is a Fellow CPA, and was admitted as a legal practitioner in the Supreme Court of NSW, now working with North Shore Legal. With a strong client focus and a practical, after-hours approach, Lisa brings a unique blend of legal expertise and financial acumen to individuals and businesses alike.The Challenge
As a dual-qualified lawyer and accountant with over 25 years of experience, Lisa Dixon had built a strong professional reputation - but struggled to reach the right clients locally. Her previous marketing efforts focused heavily on SEO and online advertising, which attracted traffic from overseas and interstate.
“I had clients from the US, Canada, London, even India,” Lisa explains. “But I live and work in New South Wales. I realised I was spending all this money reaching people I’d never meet in person, while the people in my own neighbourhood didn’t even know I was here.”
The cost of digital advertising - Google Ads, SEO and ongoing website management - was rising, and the return wasn’t justifying the spend. She needed a marketing strategy that was affordable, hyperlocal, and visible to people who might need her legal services urgently, especially outside standard business hours.
Discovering Notice Board Systems
It was during a visit to her local supermarket that Lisa had a lightbulb moment. She saw a community notice board and immediately recognised its potential - a way to show local people that she was available, approachable and nearby when they needed help most.
“I remember looking at that board and thinking - why spend money reaching people in Perth or overseas, when I could be here for local clients at the moment they need me?” she recalls.
Lisa started advertising on Notice Board Systems’ supermarket boards in her local area and quickly saw it as more than just visibility - it was about presence and trust. “It says to people, ‘I’m here, I’m local, and if you need support, you don’t have to wait until Monday morning to talk to someone.’ That matters in legal situations.”
“It’s not just that they see the ad - it’s that they see me, know I’m in the area, and trust me to help their loved ones too.”
The Results
Since advertising with Notice Board Systems, Lisa has seen a dramatic shift in her client base. While she still serves a few interstate or international clients, the majority are now local - and they bring their families with them!
“One client came in with his wife for wills, then referred me to his sister. Another brought her mum in after she had a good experience,” Lisa shares. “It’s not just that they see the ad - it’s that they see me, know I’m in the area, and trust me to help their loved ones too.”
This hyperlocal visibility has helped Lisa build stronger community ties and a more sustainable business model. She no longer relies on expensive and impersonal digital marketing. Instead, her practice is growing through trust, referrals, and recognition.
Lisa's Advice for Advertisers
Lisa credits her success on the boards not just to being visible, but to clear, effective messaging.
“Always include a strong call to action - offer a free consult or encourage them to reach out. People need to know exactly what to do next,” she says.
She also cautions against overloading the advert with too much information: “It’s tempting to say everything, but you have limited space. Keep it simple and focused. A photo helps too - it makes you recognisable, even at the supermarket!”
Final Thoughts
For Lisa, advertising on the boards isn’t just about marketing - it’s about connection.
“When people are going through something tough - divorce, a will, a legal emergency - they want to know there’s someone nearby who can help. Seeing my face on that board tells them I’m real, I’m local, and I’m here when they need me.”